boo! — small-batch men's underwear, one pair per place

the garden at Villa Noailles, Hyères

collection 01. first swim.

three pools. three cities. three paintings.

villa noailles, 1923. peninsula, 1928. piscine molitor, 1929.

we set out to revolutionize men's underwear.

we did not revolutionize men's underwear.

we made some really nice ones though.

read more